The challenge was to give the approaching September a sense of lightness, fun, and joy to the approaching September and to show that preparation for school can be enjoyable. A well-known proverb says, “The roots of learning are bitter, but the fruit is sweet.” For that fruit to be sweet, preparation must be easy and enjoyable — exactly the experience Nordika offers. When a watermelon replaces a globe, the message becomes clear — first come sweet, high-quality, beautiful school supplies. The visual is enhanced by graphics that convey the atmosphere of a school fair.