VetMarket, one of the largest veterinary pharmaceutical companies in the Baltic region, introduced a new concept of farming — GrowLine. It is an external monitoring and control system operating on farms as a professional “second pair of eyes.” Our task was to create a brand reflecting innovation and solidity, and intended for the B2B sector: agricultural companies, livestock specialists, and farmers. The typography of the logo conveys momentum and stability, while upward lines symbolize vibrant, constantly growing nature. For the packaging design, we chose a clean, minimalist solution that breaks common category standards and gives agricultural products a contemporary, refined image.