Choco Group develops the high-quality chocolate brand Mulate, and the Mulate Premium line stands out for unconventional flavors. The client described the creative direction as: “We want a clean, transparent, uncluttered design, but at the same time one that is noticeable and memorable.” White was chosen as the primary packaging color so the product would stand out on shelves filled with dark chocolate brands. Instead of traditional flavor photography, origami-style graphics were used — strict geometric forms symbolizing energy and a burst of flavors.
Although radically new, the design preserves the character of Mulate — brightness, aesthetics, and distinctiveness.