Dadu is one of Lithuania’s best-known ice cream brands, producing distinctive flavors for over 20 years. Alongside new products, space was found for the time-tested Arctica ice cream, preserving its traditional composition and taste. To evoke nostalgia, a milk can was placed at the center of the packaging — a symbol of the past associated with authentic, natural flavor. A soft pastel blue palette and dotted retro details reinforce a sense of warmth and authenticity. The design creates the impression that Arctica is the same beloved childhood ice cream.