Ellame is a brand created by pharmaceutical specialists from three countries, combining experience and innovation in pursuit of an “experiential journey with effective cosmetics.” The ideas introduced in 2023 required new packaging solutions. Our task was to redesign four Ellame mask packages while preserving recognizability and introducing a new perspective. We maintained softness and femininity — pastel colors, elegant lines, and the main butterfly symbol, which we modernized. The result is a refreshed yet recognizable image that conveys the brand essence.