The introduction of a scanning electrochemical microscope (SECM) to the market and the dissemination of the brand to scientific institutions, research centers, and American enthusiasts interested in scientific “toys.” We created the name, logo, visual identity, and presented the client at an overseas exhibition. The name precisely conveys the essence of the microscope — “the one that reveals the invisible,” “the uncoverer.” The graphic element of the logo contains an encoded stylized eye, visualizing the idea that with this device all the dots will be connected. The choice of violet is intentional — one of its meanings is intuition, which symbolically helps reveal what is being researched even more deeply.