During a strategic session, we decided to unite three companies — Rezetas, Finų medis, and Pats sau baldžius — into one group. The greater the challenge, the more compelling it becomes. We explored ways to visually connect different companies while preserving their uniqueness. As a result the main group brand and three sub-brands were created — speaking a common visual language but remaining distinctive. The typographic logo built on diagonal rhythm symbolizes change and innovation while subtly referencing furniture details. The color palette, inspired by wood and nature, creates a sense of warmth and clearly communicates the direction of the brands.