The Education Exchanges Support Foundation aimed to strengthen Lithuania’s image as an attractive study destination in the international arena. The Study in LT project required a unified identity and clear tools for present Lithuanian higher education both locally and internationally. Our task was to create a comprehensive promotional toolkit: English-language copy and slogans, exhibition stand design, and icon systems, a mascot concept, and business cards. We chose unexpected yet concept-driven combinations — for example, the slogan „Your Own Original Story“, presented through an ice cream cone filled with writing tools. The visuals highlight Lithuanian cities and a youthful tone perceived by international audiences as sincere and vibrant. Messages such as „Start in Lithuania. Become a Professional Worldwide“. invited students to see Lithuania as the starting point of their careers.