It seems paradoxical — while many claim there are no jobs, electronics companies in Kaunas struggle to find employees, and the number of students choosing electronics is not increasing. To encourage students to choose this field, Kaunas IN launched a communication project together with its partners. We based the concept on the global attention surrounding the Mars rover Perseverance, one of whose creators was Lithuanian. The message was simple: electronics equals unlimited possibilities — even reaching Mars. Campaign result: applications to electronics engineering programs increased by approximately 40%. Slogan: The future belongs to electronics. Mars too.