Coffee Address operates takeaway coffee machines across Lithuania. The campaign aimed not only to drive purchases but also to encourage people to join the Coffee Address CLUB via a web app, where five coffees cost just one euro — effectively of coffee subscription. The target audience was takeaway coffee lovers under 30 — simple, but never inferior. The campaign idea was “Extremely good” — because what could be better than coffee that tastes great and costs less than one euro? The visuals played with the phrase: Coffee cheaper?! EUR1ously good! 5 drinks for the price of 1. We looked for a way to emphasise the message without breaking language rules.