A new year — a new campaign aimed at attracting students to electronics programmes in Kaunas higher and vocational schools. This time communication was developed in two directions — general messaging for all prospective students and a separate line encouraging girls to engage in technology. This was the third campaign entrusted to us by the organizers, so we sought a fresh angle while preserving recognizability. Conversations with the client revealed that Kaunas functions as a hub for autonomous driving technologies. Therefore, the campaign centered around autonomous mobility and the theme “Safety on the roads.”

We retained elements from previous years — the opening structure of the message, the „door to the future“ motif, and the graphic style. The slogan speaks for itself: The future belongs to electronics engineers. Autonomous mobility too.